E-Cat Australia Issues First Advertisement

The first advertisement for E-Cat technology has been produced by E-Cat Australia, licensee for Leonardo products in Australasia, South East Asia, and the Pacific island. It is not what I would call the most professional production out there, but they get their point across pretty clearly about the E-Cat being a cheap alternative to traditional fuels. The part that interested me most in this ad was when they pointed out that ‘Tim’ was powering his E-Cat with the Australian sun. This indicates that at least some of the power for the electrical drive would be generated by solar cells.

The ad does seems to be jumping the gun, however, saying that ‘Tim’ is already powering his home guilt free — when the domestic E-Cats are not even being manufactured yet. Their slogan, ‘Tomorrow’s Energy Today’ might be just a bit premature.

  • RAV

    Why couldn’t the Rossi ecat be a first stage heat source for a Peltier effect electric generator electrolysing distilled water by running a fuel cell in reverse to generate hydrogen gas?

  • HHiram

    The animation is OK, and the script is passable. But it REALLY pays to have professional narration from either a real voice actor or someone with formal speech training. This sounds like a teenage kid talking into the mic on his computer – terrible.

    • Chris

      Dude that’s for the land of Ozzzzzz, where are you from? Have you never heard how they talk down there?

  • daniel maris

    July 20th, 2012 at 3:15 PM
    Ing Rossi;
    One of the most important effects of your invention(hardly ever mentioned)is that the delivery of power to the user now becomes much safer.By locating the power source(Ecat)closer to the site,you can eliminate much of the need for the high voltage AC power now required for transporting(necessary for efficiency) the power over long distances.Not only is this dangerous but very costly to maintain.We can thus eliminate a source of power which kills many people and causes many home fires every year.The use of low voltage DC can eliminate this problem and reduce insurance costs drastically.

    Andrea Rossi
    July 20th, 2012 at 3:55 PM
    Dear eernie1:
    I wish you are right, but, honestly, it will take some more time to arrive to the electric power production. But after the tests of this week we are accelerating. Sooner or later you will know that this very week we made history for what concerns our work. It has been the most important work after October 2011.
    Warmest Regards,

    • Frantic backpedalling on electricity production and hints of momentous developments all in one – fascinating (as Spock would say). It only makes sense if we assume that AR is dancing to other peoples tunes these days.

  • Karl

    Pretty bad if UK should go into this direction and let the Chinese build multiple nuclear fission plants. The Nuke industry seems to be in a hurry to build obsolete monument before the CF/LENR era take over the energy supply for good. http://www.guardian.co.uk/environment/2012/jul/20/china-uk-nuclear-power-plants

    • daniel maris

      We are really going to regret this nuke madness in the UK. It’s expensive AND environmentally crazy (especially in a small country where one bad nuclear accident could wipe out half the agricultural production in the country).

      I also wouldn’t trust building a nuclear power station to a country that has institutionalised secrecy and lying at every level (I mean China, but we seem to be becoming more and more like China).

    • Yes this is a very unfortunate development. Obviously this didn’t come ‘out of the blue’ – Cameron and his cronies have been actively seeking alternative finance for their nuclear plans since RWE pulled out in the UK. As Greenpeace says, it reeks of desperation, but desperate or not we may all have to live with the consequences of this idiocy.

  • georgehants

    From Cold Fusion Now, great info on Cold Fusion from NASA.
    Next Generation NASA
    July 20, 2012 / Ruby Carat

    • Ged

      That’s a pretty awesome comprehensive report.

      I just thought of a good way to look at the difference between plasma (high temperature/high pressure) “hot” fusion, versus cold fusion. Not sure how accurate it is, but it makes it a simpler discussion in my mind:

      Hot fusion is basically fusion through kinetic energy, while cold fusion is basically fusion through quantum mechanics (e.g. Bose-Einstein condensates).

      Cold fusion is like a jump from the Newtonian view of the universe to the quantum view, and I think that’s where people get hung up. Can’t apply the kinetic rules to cold fusion, and thinking in a quantum sense is difficult, as it’s so different form our Newtonian every day existence.

      NASA seems to be getting this, but I’m not sure exactly how far they’ve realized that difference between the two types of fusion. It’s encouraging how much they have done though!

      • daniel maris

        We certainly need to get the “nuclear” word out of the equation in terms of PR. Low energy quantum reactions LEQR
        would be better! Or just Quantum Energy. I did suggest Proton Capture or similar (depending on the theory).

        • kemo sabe

          ..except that chemical reactions are LEQRs too, and heat from combustion is as much quantum energy as is heat from nuclear reactions.

          And as for proton capture, WL think it’s electron capture followed by neutron capture.

          How about WTF energy, since no one has a clue if there is even energy there, let alone where it comes from.

          • daniel maris

            I am talking more PR here than anything else!

            People are OK with electron but neutron scares them slightly. Electron Plus Capture EPC would be OK. 🙂

            • kemo sabe

              Well, if it really were an unknown nuclear reaction producing heat, their fear would be entirely justified.

              But it almost certainly isn’t.

        • There is already a word that covers the field – ‘nucleonics’ – defined as “The study of the quantum behavior of atomic nuclei, in particular of the transitions they make between discrete energy levels as they emit and give off radiation.” (http://www.thefreedictionary.com/nucleonics). Unfortunately in a world where some people apparently can’t differentiate between ‘paedophile’ and ‘paediatrician’ (Portsmouth, UK, 2006) this would probably not be different enough.

      • kemo sabe

        Oh snap! That’s it. Someone quick, tell Murray Gell-Mann that cold fusion is not a bunch of baloney. Tell him that quantum mechanics rules at subatomic dimensions. I’m sure that has not occurred to him, or to the other thousands of subatomic physicists who are skeptical of the phenomenon, notwithstanding the fact that they have to use quantum mechanics to successfully describe even the simplest interaction at those dimensions.

        Actually, plasma fusion needs quantum mechanical tunneling to work. The range of the strong force is about a femtometer, and at that distance, the electrical potential energy of 2 charges corresponds to about 1.2 MeV. So in the classical view, protons would need 1.2 MeV to get close enough for the strong force to take over. That corresponds to a temperature of about 10 billion degrees, which is hotter than the interior of stars.

        In fact, fusion occurs at an appreciable probability at energies below 100 keV because of tunneling, and tunneling is a quantum phenomenon. Go figure…

    • Robert Mockan

      Nice report on what should have been happening 20 years ago.
      But hey, better late than never, right? (How many millions of people have died, needlessly, because this technology was delayed?)

      From the report: “Dr. Celani’s presentation slides also say:
      Among others, it is pity that excellent experiments, like that performed by NASA, were not made public immediately but after 15 years: the realty of LENR were reconfirmed, even in gaseous environment (D2) and high temperature (350°C), just after only 9 months from F&P first paper!”

      Did you get that? 9 months after Pons and Fleischmann went public with cold fusion, in 1989, high temperatures (350 C), with gaseous loading,
      LENR has already been confirmed. That would have been mid 1990, 22 years ago, during the time that the credibility and careers of Pons and Fleischmann were being destroyed by the scientific community, and cold fusion was being called pathological science, and the scientists studying it demonized by the media as incompetents, engaged in fraud and hoax.

      And now NASA wants to get in front of the band, and dance their little jig, like saying “look at us, we are so clever!”.

      Thanks but no thanks. People, we DO NOT NEED NASA now. Like Rossi says, let the market decide. Once a product is being sold there will be plenty of funds for any scientist who wants to research cold fusion. The only reason the government wants to be involved now is to control the technology, so it can continue to control people.

      • daniel maris

        Yes, if LENR does come to fruition there has to be a proper inquest into why science went so wrong at that time.

        Have we allowed institutional power and the peer review choke hold to distort the scientific process? We are certainly way beyond the heroic age of science.

    • R101

      Check out pages 82 – 87 of this NASA report

      Cutting to the chase, it talks about using LENR in Aircraft and is quite interesting.

      “Definitive laboratory test data released and validated showing that the concept works.
      System level goals (power/weight, etc.) for LENR and heat engine established using a sensitivity study.
      A conceptual design of a LENR propulsion aircraft and its systems will be performed
      Heat engine will be designed and analyzed, based on expected LENR temperature differential achievable.
      Heat distribution system will be designed and analyzed.
      Design and analysis will be performed on other systems to support LENR”.

      So if NASA might be able to power an aircraft then powering a ground based vehicle should be a lot easier.

  • Timothy

    Is it just me or is he claiming that the 1 MW Industrial E-Cat is currently for sale? Only $1.5 Million US with delivery in 3-4 months… And if you order within the next 15 minutes you get a full, 100% money back guarantee!

    “Customer Guarantee:

    100 % money back guarantee to our 1 MW Customers. If your validation test does not reach the E-cat manufactures guaranteed performance and COP of 6:1, your 1/3 deposit and shipping costs are refunded.”

    • Frank

      According to Rossi the 1MW plants are already for sale since las year November – that means for more then 8 months.
      So, how comes that we can’t inspect any 1MW plant in operation?
      Are this all ‘secret customers’? Did all this contracts fail the validation tests? Wasn’t there any deal with a ‘non military’ customer so far. – If not, why?

  • georgehants

    Scientists create highly transparent solar cells for windows that generate electricity July 20, 2012 By Jennifer Marcus Scientists create highly transparent solar cells for windows that generate electricity Enlarge Transparent Solar Cells. Visibly Transparent Polymer Solar Cells Produced by Solution Processing (Phys.org) — UCLA researchers have developed a new transparent solar cell that is an advance toward giving windows in homes and other buildings the ability to generate electricity while still allowing people to see outside. Their study appears in the journal ACS Nano.
    Read more at: http://phys.org/news/2012-07-scientists-highly-transparent-solar-cells.html#jCp

    • vbasic

      Amazing. Having Solar cells replace windows, especially in commercial buildings would be a game changer. People into Solar wouldn’t be limited to using the small amount of roof space for the panels.
      I can imagine all skyscrapers being their own source of power.

      • daniel maris

        The problem is usually the additional capital cost.

        • Ged

          Longevity is also a potential factor. Current most commercial solar cells lose up to 10% of their efficiency a year. Still, the idea of windows collecting solar energy is seriously cool and useful.

          • Lu

            Solar Cells lose maybe 20% of their efficiency over their lifetime, say 20-30 years. This amounts to less than 1% per year. I think it’s part of their warranty as well.

            • Ged

              You’re absolutely right. I was thinking of something else rather than the standard PVs, which do indeed only lose at most 1% efficiency a year.

  • georgehants

    Anybody know if there are any more published events to come before the August conference.

    • Ged

      There is maybe some sort of news coming this Monday, but I don’t know of any other events until NIweek, August 6th-9th (which is, ironically, less than a week’s length). And then of course the ICCF later that month.

      • Methusela

        Peter Gluck’s site (in the comments) hints at something happening wrt DGT “next wednesday”.

  • georgehants

    Rossi, apparently is charging agents 150,000 + royalties, Defkalion 4.5 million for 300,000 units per year.
    If I where investing and had convinced myself the E-CAT worked as stated, then I think I would head for Rossi.
    This clearly would leave Defkalion struggling to find investors, based on price alone.

    • Ged

      Absolutely right. It’s a no brainer from an investor/manufacturer standpoint to choose Rossi. Only thing Defkalion had going for them was the higher COP/temperature claim; but is that worth such a higher cost?

    • vbasic

      Isn’t $150,000 a little too small for a license? That’s only 10% of one 1MW machine. Such a small amount could allow scammers in. Pay the license fee. Sell a few of the 1MW devices, then skip town before delivery. It’s also troubling that Rossi would sell one so cheap. Is he having financial issues?

  • Robert

    Rossi’s too busy with all his hot cats

  • jacob

    administration,could you please check out ,who it posting under my name,have not posted for a week , I noticed there have been about 4 or 5 ,which was not posted by me, and just wonder how secure this website is,because obviously there is something not right.

    • Pachu

      This website is not secured unless you register, see ———–>

    • Robert

      jacob, the other guy is Jacob (capital J).

    • admin

      It’s a different user — not using your email or ip. So long as I allow non-registered users to post, I don’t think I can stop people using similar or even identical ids. You are lower case, the other is upper case on the J. It is probable the use was not intentional. There are plenty of Jacobs out there.



  • Fibber McGourlick

    This sort of nonsense retards LENR acceptance among the general public.

    • Ged

      It may just be concept work, or was leaked. Is it actually being aired?

      • Ged

        Well, not leaked since it’s on their actual youtube site. Kinda makes me think of viral marketing methods; starting hype long before a product is out (or even finished).

      • artefact

        if you go to the website http://www.e-cataustralia.com/ you can watch that video there!

        • Ged

          Too bad it doesn’t get any better no matter where you watch it!

  • Robert Mockan

    The web site product brochure says the E-Cat generates energy by fusing deuterium with tritium (these are isotopes of hydrogen) to create an alpha particle (helium nuclei) and a neutron. It also says you can mail the depleted fuel charge back to the factory, and get a new one mailed to you for installation. The web site implies nickel is the fuel, and that a catalyst is applied to it to generate energy. The site is asking for orders to be placed now, for delivery when the 10 KW E-Cat product is ready to ship.


    • Stephen

      Deuterium? “Interesting” indeed… there seems to be some sort of confusion here. Confusion, something we were not really missing…

      Out of curiosity, do they ask for any money for the pre-order?

      • Stephen

        or maybe… with the world on the brink of a collapse, the guy decided to rush and pack up some sort of ad, mixing with more “standard” cold fusion stuff so to resonate with a wider audience… and finally collect some good money before disappearing?!

        Indeed this is one more strange piece of a very mysterious puzzle…

        • Ged

          I don’t see anything about giving them money, so I don’t think we have to worry. Rossi has been strict on saying pre-orders are never to take money; only when actual product is to be delivered.

          This ad is still amusingly strange, no doubt about it. And the website saying it uses deuterium and tritium? It would be incredibly hard to allow concentrated tritium to be used in a consumer device (likely impossible, but I don’t know Australia’s laws), since it’s a radioactive. You’d have to make due with the natural trace abundance of those two isotopes in hydrogen gas; but I don’t see how that would give enough power or have the energy density to last six months.

          I think maybe they haven’t gotten their facts down straight yet; but that’s marketing for you.

          • Robert Mockan

            I find the tritium comment at the web site more puzzling than the deuterium comment. Tritium is a radioactive isotope of hydrogen that has a half life of about 12 years. The isotope is generally made when needed in a nuclear laboratory, is expensive, radioactive, burns with oxygen to form tritiated water that if ingested would be deadly, and getting a permit to use it in a retail product would be… if not impossible, at least very expensive. If it were being made inside the E-Cat during operation that would be a different story, but if it is this would be the first mention of it.

            • Ged

              Indeed, and totally right on all points. I think it’s just a mistake on their part, and they meant hydrogen/deuterium.

              We’ve seen no work at all with tritium in the LENR field, and for good reason.

            • Pachu

              In the FAQ sections states that is “the ECAT produces the energy by fusing Nickel with Hydrogen to produce Copper”…

            • Robert Mockan


              so now we have 3 different places on the web site where the energy produced is said to be by a different process. More puzzles.

        • Robert Mockan

          You said: “.. the world on the brink of collapse..”.
          Roger Green probably does not have to worry, but if the E-Cat does not reach market soon, sales may be poor in the USA. See here just how close to collapse this country is.

  • Jacob

    I don’t believe any thing unless I see and touch it.

    • Bigwilly


      Are you the same Jacob from before?


  • John Tess

    Why is this being advertised when there is no working device in Australia and none likely to be for some time? These worldwide agreements Rossi has sold won’t be good for toilet paper once the cat is out of the bag ( no pun intended). I mean 200k for the rights to sell the most significant breakthrough in the last 50 years. Doesn’t sound right to me and I am a definite believer.

    • Daniel M. Basso

      The pun was obviously intended, and it was a good one. 🙂
      No need for that disclaimer.

  • john E

    not exactly inspirational. or informational. or easy on the ears.

    With a little messing around I could make this into a classic ad for a mortgage broker.

    But I like the dog.

  • To quote from the ad: “Tim now runs E-Cat at his home and business… the energy bills have fallen dramatically, leavin’ him with money for the more important things in life!…” Really?

    In Australia we have a (government run) consumer protection agency, called the Australian Competition & Consumer Commission (ACCC), who may want to know who this guy “Tim” is.

    If I was “Tim”, and had an E-Cat powering my home and business, I would be me more than enthusiastic about doing a testimonial for E-Cat Australia. But, sadly, I am not “Tim” and, consequently, I wait for my E-Cat like the thousands of other punters who registered at ecat.com.

    When I read that the guy behind e-cataustralia.com (Roger Green) is the “Director of the New Zealand School of Feng Shui in Takapuna”, I thought he might have been advising AR on the Ying and Yang of LENR!

    But when I read that the “school” also teaches courses in “Horoscopes and Astrology”, it clicked! I think I recall seeing that name in the credits of those late night (Australian) Psychic TV programs!

    • “In Australia we have a (government run) consumer protection agency, called the Australian Competition & Consumer Commission (ACCC)”

      I’m not sure about Oz, but here (UK) the web still seems to be a grey area as far as advertising claims go. As Mr Green’s effort only seems to be displayed on Youtube and his own site he’s probably fireproof unless (until?) he actually sells something. The worst that could happen I would guess is that he might be politely asked to take it down until e-cats are actually available.

      Besides, “Tomorrow’s Energy.. er …Tomorrow” doesn’t have quite the same ring to it.

  • Jack Henry

    The add appears to be made by Green himself in his spare time.

    • daniel maris

      I agree!

  • daniel maris

    Well E Cat Australia is the nearest we have to a credible site. I think the sceptics argue the guy’s (Robin Green?) been duped by Rossi.

    As always, we shall see – although I am at least reassured that these days Rossi seems to be telling a reasonably coherent story.

    • daniel maris

      Sorry – seems to be Roger Green.

    • Ged

      Indeed, he has been consistent since earlier this year. Ever since he got that trust of investors to answer to, and who control the company now.

  • AstralProjectee

    I agree this does seem premature. I wonder if Rossi saw and approved that video?

    • Ged

      It really does, unless they know something we don’t — and they may not, it could just be experiments or trying to start up hype (e.g. viral marketing long before a movie is out).

      This kinda makes me wonder about what Omega Z has been alluding to with this coming Monday.

      • Ivan Mohorovicic

        This week Daniele Passerini (22passi) wrote that there would be Rossi-news for Italy coming next Monday.

        • Ged

          Hm, for Italy? So something specific about the region? I guess if that’s so, it would just be about opening a factory there now that the witch hunt by the government is over. Unless that has renewed and he has to pull out — that would also be news. Guess there’s no use speculating; just that “for Italy” implies it may not be all that interesting to us elsewhere.